BCBGMAXAZRIA Bon Genre Eau de Parfum for Women - 3.4oz/100ml

BCBGMAXAZRIA: Blending European Sophistication and American Flair

BCBGMAXAZRIA is a brand that embodies a distinct aesthetic and attitude, inspired by the ever-evolving landscapes of culture, art, and design. It represents a fusion of classic European refinement and modern American sensibilities, offering high fashion and global style within reach.

The brand's name, BCBG, is derived from the Parisian expression "bon chic, bon genre," meaning "good style, good attitude." This sentiment encapsulates the essence of the BCBGMAXAZRIA brand, as it stands for fashion and life principles that empower women to feel confident and beautiful, regardless of what they wear.

The BCBGMAXAZRIA Bon Chic fragrance embodies this ethos, presenting a seductive, mysterious, and intriguing amber floral scent that is suitable for both day and night wear. Inspired by the urban rock woman who embraces expressive femininity and bold fragrant notes, the fragrance features a captivating blend of top notes, including red berries, litchi, black pepper, and refreshing bergamot.

The bouquet notes of the fragrance include orchid, jasmine, tuberose, and cardamom, creating a harmonious and alluring floral bouquet. The base notes of vanilla, amber, sandalwood, and patchouli provide a warm, sensual, and enduring foundation, making this fragrance the perfect accompaniment for the confident and empowered BCBGMAXAZRIA woman.

Since its original launch in 2011, the BCBGMAXAZRIA Bon Genre scent has become a signature choice for the contemporary woman who isn't afraid to stand out in a crowd. This amber floral fragrance, with its hints of red berries and subtle, alluring notes of vanilla, has become a go-to option for those seeking a unique and captivating scent.

In addition to the Bon Chic and Bon Genre fragrances, the BCBGMAXAZRIA collection also includes the Classic fragrance, offering a distinct and sophisticated scent profile. Across the range, the brand's commitment to empowering women through fashion and fragrance is evident, creating a cohesive and compelling brand identity.

BCBGMAXAZRIA's fragrance offerings provide women with the opportunity to embrace their individuality and express their personal style, while exuding the brand's signature blend of European sophistication and American flair. Whether it's the bold and intriguing Bon Chic, the signature Bon Genre, or the timeless Classic, each scent is designed to help women feel confident, beautiful, and ready to conquer the world.

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